Thank you for your interest in becoming a Marketing Partner with Racers In Christ. As you will see throughout this proposal, using motor sports for advertising and marketing your product or service is an excellent choice. Stock car racing is the most effective means of marketing your products and services in the Tri-State area. The drama and excitement created draws fans’ attention for hours on end directly to the cars and your logos. Demographics show that you can reach a wide variety of people because the experience is family oriented, fun, exciting, and highly contagious. Each event boasts over 1,000 devoted fans who typically attend multiple events throughout the year, receiving repeated exposure to your company’s message.

 

Using Racers In Christ truly maximizes your advertising and marketing budget to its fullest. Racing fans are one of the most brand loyal target audiences. 70% of racing fans, when polled, claim that they consciously choose one brand product over another because of the company’s associated racing sponsorship. There are a multitude of advantages that a Racers In Christ Marketing Partnership can bring to your company. Listed below are just a few examples.

 

Driver Appearances and Show Car Programs

 

Make your next big sale a family affair! Imagine the draw of having your sponsored race car, driver, and clowns at your next marketing or sales event. Your potential customers would be able to talk with the driver, receive free autographs, and have their picture taken with the Late Model Race car driver, and clowns. No automotive enthusiast, child, or kid-at-heart would want to miss this opportunity to have their picture taken with a real late model race car for free. Additionally, each and every one of those photographs will include your company’s name as featured on the car. Therefore, these keepsakes will continue to add publicity as they are shown to family and friends.

 

Employee Incentive Programs

 

If your company could use improvement in any area (personal sales goals, employee promptness, limiting absenteeism, etc.), then a package sponsorship with Racers In Christ can help reward positive behaviors with tickets to the race track to see their company’s sponsored car race to victory on Race nights. These tickets could be given to the employee of the month, or allocated according to personal sales achievements, or even distributed to any employee who arrives on time for 30 days straight.

 

Internet Exposure

 

All marketing packages include Internet exposure on Racers In Christ professional website. Your company’s name, a link to your website can be provided. This website is maintained and updated often so as to provide up to date information about racing schedule changes, new points standings, and sales or promotional information regarding our sponsors.

 

Media Coverage

 

In 2021, Racers In Christ Marketing Partners have potential to take advantage of multiple media venues. These venues include radio, newspaper, and acknowledgments at the race track.

 

Unique Visibility

 

A Marketing Partnership with Racers In Christ could include the placement of your companies name and or logo on a T-shirt. Approximately 150 T-shirts are distributed to fans throughout the racing season. Only in racing could your ad hold your target audience's attention for a full 2 hours nearly every Race night. That's roughly 1 hour and 59 minutes longer each week than you would be able to hold their attention though television ads and at only a fraction of the cost. A racing Marketing Partnership through Racers In Christ really is the most cost-effective marketing opportunity available.

 

Thank You for your interest in becoming a marketing partner with Racers In Christ for the year 2021